We create brilliant customer-centric retail stores that excite, inspire and engage

Retail store design is, and always has been, in our DNA

From toy stores to cosmetics emporiums, department stores to malls, our Hong Kong-and Singapore based teams have extensive experience of delivering original retail store concepts across Asia and Europe, and for some of the world’s most prominent brands across the following formats:


- Pop-Ups

- Concessions

- Flagship Store Concepts

- Department Stores

- Shopping Malls

- Implementation of Existing Guidelines

- Design Adaptation

- Global Roll-Outs


Here's what one of our happy clients had to say:

" I found Studio X via Google Search, and I cannot believe I am lucky to find such a professional design house with expertise in the retail industry. The Studio X team is talented, nimble, and incredibly knowledgeable about retail requirements. Our management (both regional and global) is thoroughly impressed with the work done by the team. Designing for a brand like HABA, with over 80 years of history and under transformation, is challenging.

Studio X understood the brand very well, and their proposal is just what we need! I am also impressed by their design proposal; every detail is included, which is convenient to share and communicate with our global team.

Their project and time management skills are the best among all the design houses I have worked with; the team is responsible and will never disappoint you.

Studio X is definitely our preferred store design partner in Asia Pacific "

Nicole Wong
Brand & Marketing Director
Haba International Ltd.

We are a full service retail design firm, working from concept to completion through the following phases of work:


- Business Justification and Feasibility

- Brief Development

- Concept Design

- 3D Visualisation

- Fixture Design & Development

- Detailed Design

- Tender Documentation

- Construction Drawings

- Tender Management Services (contractor sourcing, interviews, and pricing reporting)

- Shop Drawing Review

- On-Site Design Project Management

- Sub-Consultant Coordination

- Post-Occupancy Evaluation & Defect Rectification

Our retail design capabilities cover:


- In-Store Experience

- The Customer Journey

- Communication Style

- Cultural Positioning

- Digital Experience

- Architecture & Fixture Design

- Service Design

- Environmental Sustainability Credentials

- Visual Merchandising Strategy

- In-Store Music

- Staff Uniforms