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Studio X was appointed to take on a lead role in the relaunch of the FAO Schwarz retail brand by collaborating with their Global Project Team playing a key role in the brand's reincarnation and repositioning as the worlds most prestigious and exciting toy store.
This project, a prototype physical retail store, is designed to show off the newest incarnation of FAO Schwarz. Studio X was responsible for design through to completion, including visual merchandising design, custom graphics, and shopfront design whilst also taking full responsibility for Detail Design, Tender management, and onsite supervision.
ThreeSixty Group
Hong Kong
1150 sqft
2018
" Working with the FAO Global Project Team has been an absolute dream come true for us. What could be more fun than designing a toy store for none other than New York’s own, and the scene of Tom Hank’s piano dance in the 80’s movie Big! "
Rufus Turnbull, Creative Director
Jan-Eric Kok
Vice President
FAO Schwarz
Fictional Site
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We can create the ultimate design blueprint for your brand's future.
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Concept Design is where we lay the creative foundations and test the design limits.
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Schematic Design is where we really start to bridge the gap between concept and reality.
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Detail Design Intent, Documentation & Coordination.
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Documentation Refinement, Coordination & Preparing The Contractors Tender.
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Managing The Tender To Help Our Clients Appoint The Best Main Contractor.
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Contractor Shop Drawing Review & Regular Site Attendance Throughout The Fit-out Process.
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Post Completion
We are experts in creating guidelines manual for stores, restaurants, and malls fit-outs.