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Concept Design
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This is where we nail the big idea and begin to define the broad
outlines of the project in terms of form, function, commerciality,
operational effectiveness and buildability.
We are creativity fearless, and we always push the boundaries of our clients expectations to create amazing, recognisable concepts.
If a client has appointed us to create Pre-Concept, then we will use the extensive knowledge gained throughout that phase to influence the Concept Design for the first real site. If not, then we will define the brief and develop insights in order to curate a design concept that is anchored by a powerful and meaningful consumer experience.
We have taken the time to understand your objectives, so our planning options will reflect this and will start to prove that our ideas work within the boundaries and constraints of the property. We pursue multiple variations and fine tune them until we get the formula just right.
We produce ultra high quality CGI visuals so that we can accurately depict our vision. We never hide details in Photoshop to trick the eye. This approach helps to ensure our clients have a fuller understanding of the project intent as early as possible.
We design not only malls but also the stores that are housed within them. This gives us a unique vantage point when it comes to space planning of a retail or F&B environment of any scale as we can dovetail the threshold to give maximum benefit to both the landlord and the operator.