Concept Design

Concept Design is where we lay the creative foundations and test the design limits.

This is where we nail the big idea and begin to define the broad outlines of the project in terms of form, function, commerciality, operational effectiveness and buildability.

We are creativity fearless, and we always push the boundaries of our clients expectations to create amazing, recognisable concepts.

If a client has appointed us to create Pre-Concept, then we will use the extensive knowledge gained throughout that phase to influence the Concept Design for the first real site. If not, then we will define the brief and develop insights in order to curate a design concept that is anchored by a powerful and meaningful consumer experience.

Key Expertise

Conduct a full analysis of the existing operation
Clarify the overall strategic direction
Interview stakeholders to develop key insights
Competitor mapping
Brief definition
Visual merchandising guidance
Product assortment analysis
Initial fixture, flooring, ceiling design
Preliminary budgeting & value engineering

Typical Deliverables

Customer flow and zoning diagrams
Reference imagery & benchmarking
Design of key spatial features and innovations
General arrangement planning
Sketches of key zones
3D modeling
CGI visualisations & walk-throughs
Chairing Design Team workshops

Planning, Zoning & Adjacencies

We have taken the time to understand your objectives, so our planning options will reflect this and will start to prove that our ideas work within the boundaries and constraints of the property. We pursue multiple variations and fine tune them until we get the formula just right.

Visualisation & Outline Material Specification

We produce ultra high quality CGI visuals so that we can accurately depict our vision. We never hide details in Photoshop to trick the eye. This approach helps to ensure our clients have a fuller understanding of the project intent as early as possible.

Retail Planning for spaces large & small

We design not only malls but also the stores that are housed within them. This gives us a unique vantage point when it comes to space planning of a retail or F&B environment of any scale as we can dovetail the threshold to give maximum benefit to both the landlord and the operator.