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Opinion, insights, articles, new projects, jobs, creative inspiration and a behind the scenes look at our process and approach
Our teams are based in Hong Kong and Singapore with native English, Mandarin and Cantonese language skills.
We are big enough to handle large projects, and small enough to treat all our clients personally with the care and attention that has become the hallmark of our great client service.
Sam Bradley
Sam is a Founding Director of Studio X and has overall responsibility for the delivery of all of Studio X’s projects. His career has spanned almost 20 years and covered a wide range of project scales from standalone retail stores, to institutional buildings and mixed-use developments.
He has taken up leading roles in overseeing the design and delivery of several high profile projects, including Changi Jewel in Singapore, K11 Atelier in Ningbo, and the Francis Crick Institute in London.
Sam leads a team with expertise in Design & Project Management, Design Documentation, Site Supervision, Build Coordination and Tender Management.
His expertise ensures that our completed projects live up to the promises we make during the concept process and don’t simply remain a theory.
Rufus Turnbull
Rufus is a Founding Director of Studio X, and provides the creative leadership behind our projects, with responsibility for all of Studio X’s strategic direction and design output.
There is not much he hasn’t been asked to create in a career spanning two decades, and divided equally between Europe and Asia, but a common thread that runs through all of his projects is a commitment to making great experiences that enhance people’s lives and to improving the performance of his client’s businesses.
Along with his experience of creating new shopping experiences, he has also designed aircraft interiors, challenged the way the airport journey works, created one-of-a-kind cinemas, master-planned indoor street food markets and developed new concepts for retail banks.
His clients have included K11, Estee Lauder, British Airways, Fred Perry, Diageo, Swire, Sony, and Ikea.
Richard Brosgill
Assembly Global
We are committed to 4 key sectors and work across the scale range in each one.
This gives us a unique perspective on our projects, understanding, for example, not only how to design a mall, but how to design the stores within it and ensure both elements are effectively designed to elevate and complement each other.
Fictional Site
Real Site
We can create the ultimate design blueprint for your brand's future.
Real Site
Concept Design is where we lay the creative foundations and test the design limits.
Real Site
Schematic Design is where we really start to bridge the gap between concept and reality.
Real Site
Detail Design Intent, Documentation & Coordination.
Real Site
Documentation Refinement, Coordination & Preparing The Contractors Tender.
Real Site
Managing The Tender To Help Our Clients Appoint The Best Main Contractor.
Real Site
Contractor Shop Drawing Review & Regular Site Attendance Throughout The Fit-out Process.
Real Site
Post Completion
We are experts in creating guidelines manual for stores, restaurants, and malls fit-outs.