Guideline Package

We are experts in creating guidelines manual for stores, restaurants, and malls fit-outs.

Our job here is to create a concise, yet comprehensive instruction manual for the future implementation of our design vision. One that can be achieved with minimal or even no guidance from us. To that end, our Guideline Packages speak for themselves

The manual should be used to provide guidance on the design principles that we expect to be applied. They offer retailers, developers and designers with evidence-based quality principles to ensure that future planning focuses on the creation of a finished product that represents the vision we have agreed upon and ensures consistency across the network.

They also assist in the creation and implementation of best practices and have a direct impact the success of future design work and any roll-outs as a whole.

Key Expertise

Design introductions and narratives
Collating design information & criteria
Defining future site design instructions
Formatting principles
Technical criteria

Typical Deliverables

Guide & store design philosophy
Key product overview
In-store atmosphere
Store formatting (I.e. flagship, regular, concession & pop-up)
Shopfront & VM displays
Ceiling & lighting design
Key Joinery & retail fixture design
Wall Finish Design
Floor Finish Design
Key technical criteria instructions (I.e. BOH, POS, building services)
Completed project reference photography

Guide & Store Design Philosophy

We document clear and concise introductions, story telling and design philosophy explanations to set the ethos for future sites.

Store Formatting (i.e. flagship, regular, concession & pop-up)

We create retail planning principles and guides for a variety of site shapes, sizes and variations so that these guides can be adapted for future sites.