Cohesion

Studio X has completed a complete visual identity and the naming (in both English & Chinese) for a new co-working brand. With over 20 sites planned in China, Studio X has developed a brand identity that will ensure that, upon roll-out of the network, the brand will retain a strong identity and be implemented with consistency and clarity. The desktop and mobile sites, both feature online booking facilities as well as membership purchasing and VIP services. In addition to the branding assets Studio X has also developed the signage and wayfinding Strategy & Design for the network.

The naming and logo design concept is based on the core philosophy of ‘build a home with a heart and create an aspirational future’ and the principle of advocating a higher quality of life. The brand’s Chinese name “Mù lín 目林” and the English name “Cohesion”. “Mù” means ‘eye’, a metaphor for vision and perspective, and ‘lín’ literally translates as ‘densely populated forest’, and a fresh and vibrant place. To name the co-working space as “Mù lín 目林” means to have a sense of permanency and long-term vitality, and symbolises a place where people can work together to create a stable and secure future. The English name is “Cohesion”, which means unity and harmony and the perfect synchronisation between complementary entities.