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Studio X has completed a complete visual identity and the naming (in both English & Chinese) for a new co-working brand. With over 20 sites planned in China, Studio X has developed a brand identity that will ensure that, upon roll-out of the network, the brand will retain a strong identity and be implemented with consistency and clarity. The desktop and mobile sites, both feature online booking facilities as well as membership purchasing and VIP services. In addition to the branding assets Studio X has also developed the signage and wayfinding Strategy & Design for the network.
The naming and logo design concept is based on the core philosophy of ‘build a home with a heart and create an aspirational future’ and the principle of advocating a higher quality of life. The brand’s Chinese name “Mù lín 目林” and the English name “Cohesion”. “Mù” means ‘eye’, a metaphor for vision and perspective, and ‘lín’ literally translates as ‘densely populated forest’, and a fresh and vibrant place. To name the co-working space as “Mù lín 目林” means to have a sense of permanency and long-term vitality, and symbolises a place where people can work together to create a stable and secure future. The English name is “Cohesion”, which means unity and harmony and the perfect synchronisation between complementary entities.
Multiple Locations Across Mainland China
500 - 2000 sqft
2018 - Onwards
Studio X was responsible for creating the brand name, to work in both Chinese and English and also were the visionaries for creating a complete branding solution for the whole business and develop a branding solution that works across all platforms including the website design, staff uniforms and all printed brand collateral.
We can create the ultimate design blueprint for your brand's future.
Concept Design is where we lay the creative foundations and test the design limits.
Schematic Design is where we really start to bridge the gap between concept and reality.
Detail Design Intent, Documentation & Coordination.
Documentation Refinement, Coordination & Preparing The Contractors Tender.
Managing The Tender To Help Our Clients Appoint The Best Main Contractor.
Contractor Shop Drawing Review & Regular Site Attendance Throughout The Fit-out Process.
We are experts in creating guidelines manual for stores, restaurants, and malls fit-outs.
We would love to hear from you, whether you are a client, a supplier or potential team member.