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China Mobile Flagship Store – Canton Road
Studio X then developed a new retail concept for the Canton Road flagship in Tsim Sha Tsui, focused on IoT innovation and immersive 5G experiences. This location transforms the store into an interactive showcase, where consumers and enterprises alike can explore how connected technologies create new opportunities and reshape the future of retail engagement.
Client
China Mobile
Location
Tsim Sha Tsui, Hong Kong
Size
2500 sqft
Completed
2019
Project Stages:
- Concept Design
- Schematic Design
- Detail Design
- Tender Documentation
- On-Site Management
The Canton Road flagship was designed as a bold retail statement in one of Hong Kong’s most competitive luxury districts. Moving beyond the handset and accessories model, the store presents a lifestyle-driven showcase of 5G technology.
Interactive zones feature consumer applications such as AR/VR gaming, smart home automation, and connected devices. A striking façade and dynamic lighting create strong street presence, positioning the brand among global luxury retailers.
Studio X developed a flexible interior concept that combines immersive digital displays with modular service areas. The result is an experiential environment that reinforces China Mobile’s role as both an innovation leader and a lifestyle brand.
A Showcase for 5G and IoT Innovation
The Canton Road flagship was designed as more than a retail store — it is a platform for discovery. By shifting away from a traditional sales-led environment, Studio X created an experiential retail hub where China Mobile can engage directly with customers, businesses, and tourists in one of Hong Kong’s busiest shopping districts. This project sets a new benchmark for how telecom brands can showcase next-generation technologies through design.
We provide a comprehensive construction supervision serviceand regularly attend site to monitor progress. Below is a selectionof site progress shots for this project.
Use the slider to see the transformation from bare shell to the completed project.
Where required, we provide comprehensive drawing and documentation packages in order to clearly communicate the design to the contractor.
Fictional Site
Real Site
1
Creating the ultimate design blueprint for your brand's future.
Real Site
2
Concept Design is where we lay the creative foundations and test the design limits.
Real Site
3
Schematic Design is where we really start to bridge the gap between concept and reality.
Real Site
4
Detail Design Intent, Documentation & Coordination.
Real Site
5
Documentation Refinement, Coordination & Preparing The Contractors Tender.
Real Site
6
Managing The Tender To Help Our Clients Appoint The Best Main Contractor.
Real Site
7
Contractor Shop Drawing Review & Regular Site Attendance Throughout The Fit-out Process.
Real Site
Post Completion
8
We are experts in creating guidelines manual for stores, restaurants, and malls fit-outs.
