Projects/

China Mobile Flagship

China Mobile Flagship

We created a brand new retail concept and delivered this, the second of two store flagship stores for China Mobile, the largest wireless carrier in China with almost 1bn subscribers. The store was built to demonstrate how 5G and other innovations such as Internet of Things (IoT) open new consumer and B2B opportunities.

This project required us to take a fresh look at whether the existing China Mobile store concept was aligning with the companies current business model. We sought to move away from a handset, SIM card and accessories dominated, sales-led environment to a educational place where customers could come to learn more about the new 5G network and all of its capabilities, along it the incredible IoT (Internet Of Things) devices that it can enable, from robotics to augmented and mixed reality gaming.

Client

China Mobile

Location

Tsim Sha Tsui, Hong Kong

Size

2500 sqft

Completed

2019

Project Stages:

  • Concept Design
  • Schematic Design
  • Detail Design
  • Tender Documentation
  • On-Site Management
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Journal

The store, which is located on Canton Road in the prestigious TST CBD district, is split over two levels and places an emphasis on China Mobile’s extensive 5G capability, as well as featuring an entire showroom dedicated to 5G enabled IoT technology. The showroom highlights gesture-enabled robotic arms, augmented-reality and mixed reality gaming, and a range of sophisticated smart-home technology.

Our main objective is to improve the performance of our clients businesses by creating exciting, emotive spaces that have high utility and this project epitomises this approach.

Site Progress

We provide a comprehensive construction supervision serviceand regularly attend site to monitor progress. Below is a selectionof site progress shots for this project.

Before & After

Use the slider to see the transformation from bare shell to the completed project.

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Drawings & Details

Where required, we provide comprehensive drawing and documentation packages in order to clearly communicate the design to the contractor.

How Can We Help You?

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