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China Mobile Flagship, Canton Road
We created a brand new retail concept and delivered this, the second of two store flagship stores for China Mobile, the largest wireless carrier in China with almost 1bn subscribers. The store was built to demonstrate how 5G and other innovations such as Internet of Things (IoT) open new consumer and B2B opportunities.
This project required us to take a fresh look at whether the existing China Mobile store concept was aligning with the companies current business model. We sought to move away from a handset, SIM card and accessories dominated, sales-led environment to a educational place where customers could come to learn more about the new 5G network and all of its capabilities, along it the incredible IoT (Internet Of Things) devices that it can enable, from robotics to augmented and mixed reality gaming.
Client
China Mobile
Location
Tsim Sha Tsui, Hong Kong
Size
2500 sqft
Completed
2019
Project Stages:
- Concept Design
- Schematic Design
- Detail Design
- Tender Documentation
- On-Site Management
The store, which is located on Canton Road in the prestigious TST CBD district, is split over two levels and places an emphasis on China Mobile’s extensive 5G capability, as well as featuring an entire showroom dedicated to 5G enabled IoT technology. The showroom highlights gesture-enabled robotic arms, augmented-reality and mixed reality gaming, and a range of sophisticated smart-home technology.
Our main objective is to improve the performance of our clients businesses by creating exciting, emotive spaces that have high utility and this project epitomises this approach.
We provide a comprehensive construction supervision serviceand regularly attend site to monitor progress. Below is a selectionof site progress shots for this project.
Use the slider to see the transformation from bare shell to the completed project.
Where required, we provide comprehensive drawing and documentation packages in order to clearly communicate the design to the contractor.
Fictional Site
Real Site
1
We can create the ultimate design blueprint for your brand's future.
Real Site
2
Concept Design is where we lay the creative foundations and test the design limits.
Real Site
3
Schematic Design is where we really start to bridge the gap between concept and reality.
Real Site
4
Detail Design Intent, Documentation & Coordination.
Real Site
5
Documentation Refinement, Coordination & Preparing The Contractors Tender.
Real Site
6
Managing The Tender To Help Our Clients Appoint The Best Main Contractor.
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7
Contractor Shop Drawing Review & Regular Site Attendance Throughout The Fit-out Process.
Real Site
Post Completion
8
We are experts in creating guidelines manual for stores, restaurants, and malls fit-outs.
