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Lee Yuen Housewares
We have completed an extensive renovation to create a new buyers showroom for a leading kitchen equipment product
developer, Lee Yuen Housewares, who supply Williams Sonoma, Whittards Of Chelsea and Dean & Deluca with premium
cooking tools and gadgets. The industrial warehouse space was sensitively transformed into an experiential kitchen product
showroom that brings buyers closer to the product through storytelling, events and product showcases.
The project involved a strategic reorganisation of a product catalogue consisting of over 5000 SKUs within an existing warehouse and stockroom space. We developed a method of visual merchandising to display feature products whilst incorporating an indexed storage system with pull-out drawers for the entire catalogue to provide a visual hierarchy and allow hero products to be featured.
The space is designed to be used by buyers from major retailers in order to gain a full and immersive understanding of the product range and also features a working kitchen, demo area, meeting rooms and new product development gallery.
Client
Lee Yuen Housewares Co Ltd
Location
Hong Kong
Size
2000 sqft
Completed
2021
Project Stages:
- Concept Design
- Schematic Design
- Detail Design
- Tender Documentation
- Tender Management
- On-Site Management
This project was one of our most complex yet, and required us to gain a deep understanding of how we can elevate the product and give Lee Yuen the best chance of demonstrating their vast catalogue of items to a time pressed audience, and then having
the right visual merchandising in order to sell it.
Our main objective is to improve the performance of our clients businesses by creating exciting, emotive spaces that have high utility and this project epitomises this approach.
“ We appointed Studio X to renovate our 2000sqft kitchenware showroom in Kwun Tong - Hong Kong. We would like to appreciate Studio X for the amazing work that they created for this project. Sam and Rufus have good planning ability. They are very responsible, starting from the quotation until the end of the project, they made sure all the construction quality was executed to the highest level and delivered on time. They are detail orientated and took the time to study all of our product ranges and then designed perfect customised display fixtures to make the most of our items. This has allowed us to display our project range in a limited showroom space in a smart way, significantly increasing sales opportunities.
Studio X's professionalism reflects in the countless hours that they put into this project to ensure it gets completed smoothly.
Their work has impressed our entire team and we looking forward to working together with Studio X again ”
Simon Chung
Director
Lee Yuen Housewares Co Ltd
We provide a comprehensive construction supervision service and regularly attend site to monitor progress. Below is a selection of site progress shots for this project.
Use the slider to see the transformation from before to the completed project.
Where required, we provide comprehensive drawing and documentation packages in order to clearly communicate the design to the contractor.
Fictional Site
1
We can create the ultimate design blueprint for your brand's future.
Real Site
2
Concept Design is where we lay the creative foundations and test the design limits.
3
Schematic Design is where we really start to bridge the gap between concept and reality.
4
Detail Design Intent, Documentation & Coordination.
Real Site
5
Documentation Refinement, Coordination & Preparing The Contractors Tender.
6
Managing The Tender To Help Our Clients Appoint The Best Main Contractor.
7
Contractor Shop Drawing Review & Regular Site Attendance Throughout The Fit-out Process.
Post Completion
8
We are experts in creating guidelines manual for stores, restaurants, and malls fit-outs.
Awards
RIBA International Award
|
First Prize | 2018 |
SBID Award
|
1st Price | 2020 |
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We would love to hear from you, whether you are a client, a supplier or potential team member.
