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Lee Yuen Housewares
We have completed an extensive renovation to create a new buyers showroom for a leading kitchen equipment product
developer, Lee Yuen Housewares, who supply Williams Sonoma, Whittards Of Chelsea and Dean & Deluca with premium
cooking tools and gadgets. The industrial warehouse space was sensitevly transformed into an experiential kitchen product
showroom that brings buyers closer to the product through storytelling, events and product showcases.
The project involved a strategic reorganisation of a 5000 SKU product catalogue in order to maximise the usage of an existing warehouse space. We adopted a method of visual merchandising to display feature products whilst incorporating an indexed storage system with pull-out drawers for the entire catalogue to provide a visual hierarchy and allow hero products to be featured.
The space is designed to be used by buyers in order to gain a full and immersive understanding of the product range and also features a working kitchen, demo area, meeting rooms and new product development gallery.
Client
Lee Yuen Housewares Co Ltd
Location
Hong Kong
Size
1500 sqft
Completed
2021
Project Stages:
- Concept Design
- Schematic Design
- Detail Design
- Tender Documentation
- Tender Management
- On-Site Management
Introduction
This project was one of our most complex yet, and required us to gain a deep understanding of how we can elevate the product
and give Lee Yuen the best chance of demonstrating their vast catalogue of items to a time pressed audience, and then having
the right visual merchandising in order to sell it.
Our main objective is to improve the performance of our clients businesses by creating exciting, emotive spaces that have high utility and this project epitomises this approach.
“ We appointed Studio X to renovate our 2000sqft kitchenware showroom in Kwun Tong - Hong Kong. We would like to appreciate Studio X for the amazing work that they created for this project. Sam and Rufus have good planning ability. They are very responsible, starting from quotation until the end of the project, they made sure all the construction quality was executed to the highest level, and delivered on time. They are detail orientated and took the time to study all of our product ranges and then designed perfect customised display fixtures to make the most of our items. This has allowed us to display our project range in a limited showroom space in a smart way, significantly increasing sales opportunities.
Studio X professionalism reflects in the countless hours that they put into this project to ensure it gets completed smoothly.
Their work has impressed our entire team and we looking forward to working together with Studio X again. ”
Simon Chung
Director
Lee Yuen Housewares Co Ltd
We provide a comprehensive construction supervision service and regularly attend site to monitor progress. Below is a selection of site progress shots for this project.
The entire project has been a labour of love for the project team at Studio X. We spent many hours on site fine tuning the physical environment to meet our expectations and the needs of our incredibly trusting and passionate client.
Use the slider to see the transformation from bare
shell to the completed project.
Where required, we provide comprehensive drawing and documentation packages in order to clearly communicate the design to the contractor.
A view of the left-hand wall bay, showing the high-level backboard that we designed features a grid of hidden rare earth magnets that allow for the perfect alignment of groups of products, along with a glimpse of the mid-floor fixtures with engraved quotes along the edge of the timber ledge.
The v-ribbed ceramic tiles that wrap around the bar, and the terrazzo flooring that covers the kitchen area.
Detail drawings of the arches.
The drawer system that we designed to organise the entire products catalogue as well as maximise the storage space.
The entrance of the showroom.
Fictional Site
Real Site
1
We can create the ultimate design blueprint for your brand's future.
Real Site
2
Concept Design is where we lay the creative foundations and test the design limits.
Real Site
3
Schematic Design is where we really start to bridge the gap between concept and reality.
Real Site
4
Detail Design Intent, Documentation & Coordination.
Real Site
5
Documentation Refinement, Coordination & Preparing The Contractors Tender.
Real Site
6
Managing The Tender To Help Our Clients Appoint The Best Main Contractor.
Real Site
7
Contractor Shop Drawing Review & Regular Site Attendance Throughout The Fit-out Process.
Real Site
Post Completion
8
We are experts in creating guidelines manual for stores, restaurants, and malls fit-outs.
Awards
Design Week Awards
|
Shortlisted | 2022 |
