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Studio X designed the China Mobile Central Flagship, a Hong Kong retail hub that demonstrates how 5G and IoT enterprise solutions can transform both business and consumer experiences. Located in the heart of the city’s financial district, the store demonstrates how 5G and Internet of Things (IoT) technologies can drive business innovation and transform customer engagement.
China Mobile
Central, Hong Kong
3000 sqft
2019
The Central flagship was conceived as a hub for education, enterprise, and technology-driven experiences. Moving away from the traditional handset and SIM card model, this store introduces visitors to the practical and commercial applications of China Mobile’s 5G network.
Interactive displays highlight IoT-driven solutions such as smart city systems, workplace connectivity, and advanced security platforms. Alongside these enterprise showcases, the store also features immersive consumer experiences like VR gaming and connected lifestyle devices, making the space accessible and engaging for every visitor.
By situating the project in Hong Kong’s busiest business district, Studio X created an environment where China Mobile can demonstrate its role as both a telecom provider and a leader in digital transformation. The store blends functionality with innovation, positioning the brand as an essential partner for enterprises, entrepreneurs, and everyday consumers.
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