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China Mobile Flagship Store – Central
Studio X designed the first true retail flagship for China Mobile in Hong Kong’s financial district — a bold step in redefining how the world’s largest wireless carrier presents itself to the public. Moving beyond a transactional telecoms store, the Central flagship introduced a fully branded retail environment that set a new benchmark for China Mobile’s customer-facing presence.
Client
China Mobile
Location
Central, Hong Kong
Size
3000 sqft
Completed
2019
Project Stages:
- Concept Design
- Schematic Design
- Detail Design
- Tender Documentation
- On-Site Management
The Central flagship was designed as a platform for enterprise connectivity, learning, and future technology. Located in Hong Kong’s busiest business district, the store demonstrates how 5G supports smart workplaces, advanced security, and city-wide IoT applications.
Interactive zones allow enterprise clients to test workplace tools, data-driven platforms, and digital transformation solutions. Consumer areas highlight lifestyle devices and AR/VR experiences, making the store relevant to both corporate visitors and the public.
Studio X created a flexible retail environment that positions China Mobile as a leader in enterprise innovation while offering accessible, engaging experiences for everyday customers.
This flagship in Central shows how Studio X designs emotive spaces with real utility. The project exemplifies our approach by turning retail into a platform for 5G and IoT innovation, tailored for both enterprises and consumers.
5G Retail Design Highlighting IoT Enterprise Solutions
Slide across to reveal how the space evolved from an empty shell into the finished flagship.
Our team has the in-house capability to produce full tender drawing sets and technical documents to ensure contractors deliver the design exactly as intended.
Fictional Site
Real Site
1
Creating the ultimate design blueprint for your brand's future.
Real Site
2
Concept Design is where we lay the creative foundations and test the design limits.
Real Site
3
Schematic Design is where we really start to bridge the gap between concept and reality.
Real Site
4
Detail Design Intent, Documentation & Coordination.
Real Site
5
Documentation Refinement, Coordination & Preparing The Contractors Tender.
Real Site
6
Managing The Tender To Help Our Clients Appoint The Best Main Contractor.
Real Site
7
Contractor Shop Drawing Review & Regular Site Attendance Throughout The Fit-out Process.
Real Site
Post Completion
8
We are experts in creating guidelines manual for stores, restaurants, and malls fit-outs.
