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We created a brand new retail concept and the first of two store flagship stores for China Mobile, the largest wireless carrier in China with almost 1bn subscribers. The store was built to demonstrate how 5G and other innovations such as Internet of Things (IoT) open new consumer and B2B opportunities.
This project required us to take a fresh look at whether the existing China Mobile store concept was aligning with the companies current business model. We sought to move away from a handset, SIM card and accessories dominated, sales-led environment to a educational place where customers could come to learn more about the new 5G network and all of its capabilities, along it the incredible IoT (Internet Of Things) devices that it can enable, from robotics to augmented and mixed reality gaming.
Central, Hong Kong
The store, which is located on the corner of Des Voeux Road and Pottinger Street in the prestigious Central CBD district, is split over two levels and places an emphasis on China Mobile’s extensive 5G capability, as well as featuring an entire showroom dedicated to 5G enabled IoT technology. The showroom highlights gesture-enabled robotic arms, augmented-reality and mixed reality gaming, and a range of sophisticated smart-home technology.
Use the slider to see the transformation from bare shell to the completed project.
We can create the ultimate design blueprint for your brand's future.
Concept Design is where we lay the creative foundations and test the design limits.
Schematic Design is where we really start to bridge the gap between concept and reality.
Detail Design Intent, Documentation & Coordination.
Documentation Refinement, Coordination & Preparing The Contractors Tender.
Managing The Tender To Help Our Clients Appoint The Best Main Contractor.
Contractor Shop Drawing Review & Regular Site Attendance Throughout The Fit-out Process.
We are experts in creating guidelines manual for stores, restaurants, and malls fit-outs.
|Future IOT Magazine||
[in this store] customers can experience 5G's low latency and high-volume transmission over multiple simultaneous connections, and learn about the importance of applying 5G technology to commercial and innovative technology sectors – all explained in a comprehensive and easy way.
We would love to hear from you, whether you are a client, a supplier or potential team member.