Subscribe to our monthly newsletter
Opinion, insights, articles, new projects, jobs, creative inspiration and a behind the scenes look at our process and approach
Tea Chateau Store
Studio X has designed a new retail store concept for the supplement brand Vita Green for their new venture ‘Tea Chateau’. The first store opened in early 2021 in IFC Mall in Hong Kong with the roll out of a number of stores continuing to open in the region. The concept is based around a Nespresso-style pod system, but for Chinese functional teas and are ‘prescribed’ by an expert bar tender to improve peoples health.
The store features an experience bar, where customers can receive a 1-1 consultation with a specialist, who can advise on the most suitable products for each health-based case and can also serve samples of each tea, which are brewed live in the store in front of the customer.
The store also features a contemporary version of an apothecary cabinet, which allows for product and ingredient knowledge building and exploration.
Client
Vita Green Health Products
Location
Hong Kong
Size
500 + SQFT
Completed
2021
Project Stages:
- Pre-Concept
- Concept Design
- Schematic Design
- Detail Design
- Tender Documentation
- Tender Management
- On-Site Management
- Guideline Package
Introduction
The client developed their own Nespresso style machine along with custom blended tea pods. One of our early challenges was to decide whether to emphasise the machine, the pods, or both. This sat alongside the other challenge, which was how to build compelling, real world stories about the importance of Chinese tea and make them relevant to a younger audience.
The store had to work hard. To be interesting, to inform customers, to encourage engagement with a esoteric product and we had to pack a huge amount of utility into a very compact space without it feeling congested. We also created a number highly detailed, tactile and sensitively integrated features in order to bring rich storytelling and character to the space.
" Rufus and his firm can turn your ambiguous ideas into beautifully designed realities. As a newly established brand, Rufus had nothing to base the design on. Listening to our hopes for the brand carefully, he managed to surprise us with a design that exceeded all expectations.
A wonderful experience working with StudioX - that’s why we’re already working on our second project "
Ryan Tse
Director
Vita Green Health Products
We provide a comprehensive construction supervision service and regularly attend site to monitor progress.
Use the slider to see the transformation from bare shell to the completed project.
Where required, we provide comprehensive drawing and documentation packages in order to clearly communicate the design to the contractor.
Fictional Site
Real Site
1
We can create the ultimate design blueprint for your brand's future.
Real Site
2
Concept Design is where we lay the creative foundations and test the design limits.
Real Site
3
Schematic Design is where we really start to bridge the gap between concept and reality.
Real Site
4
Detail Design Intent, Documentation & Coordination.
Real Site
5
Documentation Refinement, Coordination & Preparing The Contractors Tender.
Real Site
6
Managing The Tender To Help Our Clients Appoint The Best Main Contractor.
Real Site
7
Contractor Shop Drawing Review & Regular Site Attendance Throughout The Fit-out Process.
Real Site
Post Completion
8
We are experts in creating guidelines manual for stores, restaurants, and malls fit-outs.
