Projects/

Tea Chateau Store

Tea Chateau Store

Studio X has designed a new retail store concept for the supplement brand Vita Green for their new venture ‘Tea Chateau’. The first store opened in early 2021 in IFC Mall in Hong Kong with the roll out of a number of stores continuing to open in the region. The concept is based around a Nespresso-style pod system, but for Chinese functional teas and are ‘prescribed’ by an expert bar tender to improve peoples health.

The store features an experience bar, where customers can receive a 1-1 consultation with a specialist, who can advise on the most suitable products for each health-based case and can also serve samples of each tea, which are brewed live in the store in front of the customer.

The store also features a contemporary version of an apothecary cabinet, which allows for product and ingredient knowledge building and exploration.

Client

Vita Green Health Products

Location

Hong Kong

Size

500 + SQFT

Completed

2021

Project Stages:

  • Pre-Concept
  • Concept Design
  • Schematic Design
  • Detail Design
  • Tender Documentation
  • Tender Management
  • On-Site Management
  • Guideline Package
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Journal

Introduction

The client developed their own Nespresso style machine along with custom blended tea pods. One of our early challenges was to decide whether to emphasise the machine, the pods, or both. This sat alongside the other challenge, which was how to build compelling, real world stories about the importance of Chinese tea and make them relevant to a younger audience.

The store had to work hard. To be interesting, to inform customers, to encourage engagement with a esoteric product and we had to pack a huge amount of utility into a very compact space without it feeling congested. We also created a number highly detailed, tactile and sensitively integrated features in order to bring rich storytelling and character to the space.

What The Client Says

" Rufus and his firm can turn your ambiguous ideas into beautifully designed realities. As a newly established brand, Rufus had nothing to base the design on. Listening to our hopes for the brand carefully, he managed to surprise us with a design that exceeded all expectations.

A wonderful experience working with StudioX - that’s why we’re already working on our second project "

Ryan Tse
Director
Vita Green Health Products



Site Progress

We provide a comprehensive construction supervision service and regularly attend site to monitor progress.

Before & After

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Drawings & Details

Use the slider to see the transformation from bare shell to the completed project.

Where required, we provide comprehensive drawing and documentation packages in order to clearly communicate the design to the contractor.

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