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ASUS Flagship Concept
We were appointed by Asus to come up with a new store concept that could reflect the brand positioning as far as sustainability and customer experience is concerned whilst promoting their latest ultra-thin laptop range.
The scheme was a shift from the previous strategy of volume and price orientated merchandising and was designed to be adapted across a large network of sites from 500 sqft up to 1500 sqft in mainland China and South East Asia.
Client
ASUS
Location
China
Size
750 sqft
Completed
2019
Project Stages:
- Pre-Concept
Asus is a worldwide top-three consumer notebook vendor and maker of the world's best-selling, most award-winning, motherboards.
Our main objective is to improve the performance of our clients businesses by creating exciting, emotive spaces that have high utility and this project epitomises this approach.
Fictional Site
Real Site
1
We can create the ultimate design blueprint for your brand's future.
Real Site
2
Concept Design is where we lay the creative foundations and test the design limits.
Real Site
3
Schematic Design is where we really start to bridge the gap between concept and reality.
Real Site
4
Detail Design Intent, Documentation & Coordination.
Real Site
5
Documentation Refinement, Coordination & Preparing The Contractors Tender.
Real Site
6
Managing The Tender To Help Our Clients Appoint The Best Main Contractor.
Real Site
7
Contractor Shop Drawing Review & Regular Site Attendance Throughout The Fit-out Process.
Real Site
Post Completion
8
We are experts in creating guidelines manual for stores, restaurants, and malls fit-outs.
