Projects/

ASUS Flagship Concept

ASUS Flagship Concept

We were appointed by Asus to come up with a new store concept that could reflect the brand positioning as far as sustainability and customer experience is concerned whilst promoting their latest ultra-thin laptop range.

The scheme was a shift from the previous strategy of volume and price orientated merchandising and was designed to be adapted across a large network of sites from 500 sqft up to 1500 sqft in mainland China and South East Asia.

Client

ASUS

Location

China

Size

750 sqft

Completed

2019

Project Stages:

  • Pre-Concept
20190510 Front View
20190510 Back View
20190510 Side View
20190510 Shopfront final high res
20190510 Front View
20190510 Back View
20190510 Side View
20190510 Shopfront final high res

Journal

Asus is a worldwide top-three consumer notebook vendor and maker of the world's best-selling, most award-winning, motherboards.

Our main objective is to improve the performance of our clients businesses by creating exciting, emotive spaces that have high utility and this project epitomises this approach.

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