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Studio X were appointed to design a new flagship retail store for the patisserie brand Paul Lafayet. The flagship was designed as a testbed for a wider roll-out of their cafe and bakery concept across China.
The space includes an open-plan cake preparation workshop that is visible to customers, providing visual theatre and the aroma of freshly baked goods. This space can also be viewed from the adjacent shopping arcade where passers-by can see the finishing flambé being applied to the creme brûlées.
Subtle use of soft, warm colour tones and natural materials were implemented to appeal to a predominantly female consumer.
Paul Lafayet
Shanghai, China
1000 sqft
2018
The cafe is visible to customer on two elevations, the first is through a canopied shopfront and garden, the second is via the main shopping arcade, where customers can catch a glimpse of the patisserie chefs at work.
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