L’Occitane Flagship

Studio X was appointed by L’Occitane to create a next generation flagship store that could help them refresh the experience, focus the stores market position and target a more youthful Chinese customer. A key focus for the project was to create a much more experiential store environment, that isn’t overtly sales driven, and allows customers to better understand the ingredients, the brand heritage and to experience the product first hand.

Studio X were also tasked with challenging the way in which L'Occitane categorise and zone product. The strategy they were adopting focused solely on an ingredient-first approach, meaning that lavender lip balm and shea butter lip balm were located in two different locations within the store. We helped L'Occitane to develop a new strategy that catered for the product-led customer journey as well as respecting the ingredient-led journey and the strategy of the brand as a whole.