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Mulian Hotels
Studio X have rebranded The Mulian Hotel, an established mid-sized hotel group in China. The project was conducted prior to the launch of 150-200 new sites, the delivery of which began in 2019.
We created the new logo and tailor-made word-mark, brand graphics, print applications, brand tone of voice, and website and overall digital look and feel.
The tree icon has been deliberately drawn asymmetricly in order to convey a more natural feel, and is ‘in fruit’ to symbolise the positivity of the brand and its future. The tailor-made wordmark is crafted with a series of lines to create a rhythm, with rounded edges and minimal form, representing the brands essence of style and sophistication.
Client
The Mulian Hotel Group
Location
China
Size
40,000 sqm upwards
Completed
2018 Onwards
Project Stages:
- Concept Design
- Schematic Design
- Detail Design
- Guideline Package
We completed a branding refresh and created the wayfinding and Signage system for KWG's hotel chain 'Mulian' as part of their overall brand and asset upgrade. Our scope was from concept through to detail design and guidelines. We created guidelines for both branding and signage systems so that they could commence an extensive upgrade of their hotel network throughout PRC. Many hotels have now been renovated using our design guidelines.
We also created The Mulian Hotel painting as one of the main brand elements. The Mulian Hotel painting is made with an abstract interpretation of mulian flowers, with free and expressive paint strokes and vibrant colours, designed to inspire guests and enhance the hotel interiors.
Use the slider to see the transformation from bare shell to the completed project.
Where required, we provide comprehensive drawing and documentation packages in order to clearly communicate the design to the contractor.
Fictional Site
Real Site
1
We can create the ultimate design blueprint for your brand's future.
Real Site
2
Concept Design is where we lay the creative foundations and test the design limits.
Real Site
3
Schematic Design is where we really start to bridge the gap between concept and reality.
Real Site
4
Detail Design Intent, Documentation & Coordination.
Real Site
5
Documentation Refinement, Coordination & Preparing The Contractors Tender.
Real Site
6
Managing The Tender To Help Our Clients Appoint The Best Main Contractor.
Real Site
7
Contractor Shop Drawing Review & Regular Site Attendance Throughout The Fit-out Process.
Real Site
Post Completion
8
We are experts in creating guidelines manual for stores, restaurants, and malls fit-outs.
