Lululemon Pacific Place

Studio X partnered with lululemon to design their Pacific Place store in Hong Kong, delivering a concept that blends community, wellness, and retail experience. The space moves beyond product display to create an environment where guests can connect with the brand’s values of mindfulness, movement, and balance.

The store layout prioritises flow and discovery, with clear zoning for apparel, accessories, and lifestyle products. Material choices emphasise natural finishes and sustainability, aligning with lululemon’s commitment to responsible design. Integrated lighting and digital touchpoints highlight product stories while keeping the environment warm, welcoming, and easy to navigate.

Key to the project was creating a store that resonates with both international visitors and the local community. Pacific Place is a destination for business, leisure, and culture, and the design reflects this diversity. Flexible areas allow for in-store events, yoga workshops, and community gatherings, ensuring the store functions as a platform for engagement as much as a retail space.

Studio X’s approach was rooted in understanding lululemon’s global DNA while tailoring the execution to the Hong Kong market. The result is a flagship experience that positions the brand as a leader in athleisure, while also reinforcing its reputation for creating meaningful connections with customers.