Guardian/Mannings Global Guideline

We have an opportunity to, not just redecorate but to fundamentally alter the way people interact with the retail brand experience, and alter its perception within the market place. This will only be achieved if we address the essential components of a retail environment for future Mannings and Guardian stores globally.

We aim to create a new fresh store environment, with a focus refining the brand color palette, simplified store navigation, formatting demographic and product assortment.

Our APAC guidelines for Mannings were also designed with scalability in mind. By setting a flexible framework of core brand elements, the system allows for local adaptation while maintaining overall brand cohesion. This balance ensures that the retail identity is strong enough to be recognisable across multiple markets, but adaptable enough to resonate with regional nuances. The result is a set of guidelines that empower local teams to deliver consistent, high-quality customer experiences.

This work set a foundation for future Mannings rollouts across the region, establishing design standards that balance consistency with local adaptability. By codifying material palettes, graphic hierarchies, and navigational elements, the guidelines support scalable growth without diluting the brand’s core identity.