Projects/

Huawei Flagship Store

Huawei Flagship Store

Studio X was appointed to produce a visionary retail experience upgrade to the Huawei flagship in Shenzhen.

The exercise involved us reviewing the existing merchandising and customer journey strategy that had been produced by the in house team, and then to develop a product story-telling driven narrative with multiple key experiential touchpoints and dramatic digital interventions to demonstrate the 'power of the product' from the photo-taking brilliance of the Huawei x Leica phone, to the market leading noise cancelling headphones.

Client

Huawei

Location

Shenzhen, China

Size

4900 sqm

Completed

2019

Project Stages:

  • Concept Design
Huawei Flagship Store i
Huawei global flagship shenzhen
Huawei global flagship design portrait5 960x1280 1
Event space
Huawei Flagship Store g
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Huawei Flagship Store i
Huawei global flagship shenzhen
Huawei global flagship design portrait5 960x1280 1
Event space
Huawei Flagship Store g
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Journal

Experience was key on this project given the nature of the product and the need to provide compelling educational and impactful stories to the customer.

Our main objective is to improve the performance of our clients businesses by creating exciting, emotive spaces that have high utility and this project epitomises this approach.


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