Swire Magica Botanica

Studio X were appointed to create an immersive installation that would help to slow down traffic through the mall and enhance the ‘destination’ status of Pacific Place.

Our concept involved selecting plant species from Hong Kong’s jungle, and showcasing their leaves and flowers in illuminated capsules.

Studio X also created an educational treasure-hunt smartphone app and printed brand and marketing collateral. This project illustrates our ability to merge storytelling, installation design, digital design and spatial design, creating immersive moments that are both memorable and commercially effective.

Magica Botanica illustrates how temporary installations can have long-term brand impact. By using storytelling-driven design, the space became an immersive destination that extended beyond its physical footprint through digital sharing and PR coverage. The installation generated buzz, strengthened brand associations, and left a lasting impression that outlived its temporary setup. It demonstrates the power of design not just to shape experiences, but also to drive measurable awareness and engagement.

The installation demonstrates how natural storytelling can merge with contemporary placemaking. By weaving graphic identity into the visitor journey, the signage and wayfinding become part of the sensory narrative, supporting both practical navigation and the immersive atmosphere of the botanical space.