Projects/

C22 Coffee

C22 Coffee

C22 Artisan Coffee is a new café concept serving the highest quality coffee and served by elite Baristas. The brand launched in early 2019 in China (Guangzhou, Shanghai, Hangzhou) and with a plan to open around 30 branches.

We created a brand identity for this new brand, with our scope covering a comprehensive suite of both corporate collateral such as stationary as well as retail collateral which included staff uniforms, signage and product packaging.

Client

KWG Property

Location

Guangzhou, China

Size

Typical Cafe = 500 sqft

Completed

2018

Project Stages:

  • Concept Design
  • Schematic Design
  • Detail Design
  • Tender Documentation
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Journal

Studio X was responsible for all aspects of the brand development including the naming strategy in both English and Chinese, visual identity system and signage. The hand-sign logo device has been developed for use across marketing promotional material and social media. And most importantly to create a customised and crafted feeling to the artisanal brand.

Our main objective is to improve the performance of our clients businesses by creating exciting, emotive design solutions that have high utility and this project epitomises this approach.

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