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C22 Coffee
C22 Artisan Coffee is a new café concept serving the highest quality coffee and served by elite Baristas. The brand launched in early 2019 in China (Guangzhou, Shanghai, Hangzhou) and with a plan to open around 30 branches.
We created a brand identity for this new brand, with our scope covering a comprehensive suite of both corporate collateral such as stationary as well as retail collateral which included staff uniforms, signage and product packaging.
Client
KWG Property
Location
Guangzhou, China
Size
Typical Cafe = 500 sqft
Completed
2018
Project Stages:
- Concept Design
- Schematic Design
- Detail Design
- Tender Documentation
Studio X was responsible for all aspects of the brand development including the naming strategy in both English and Chinese, visual identity system and signage. The hand-sign logo device has been developed for use across marketing promotional material and social media. And most importantly to create a customised and crafted feeling to the artisanal brand.
Our main objective is to improve the performance of our clients businesses by creating exciting, emotive design solutions that have high utility and this project epitomises this approach.
Fictional Site
Real Site
1
We can create the ultimate design blueprint for your brand's future.
Real Site
2
Concept Design is where we lay the creative foundations and test the design limits.
Real Site
3
Schematic Design is where we really start to bridge the gap between concept and reality.
Real Site
4
Detail Design Intent, Documentation & Coordination.
Real Site
5
Documentation Refinement, Coordination & Preparing The Contractors Tender.
Real Site
6
Managing The Tender To Help Our Clients Appoint The Best Main Contractor.
Real Site
7
Contractor Shop Drawing Review & Regular Site Attendance Throughout The Fit-out Process.
Real Site
Post Completion
8
We are experts in creating guidelines manual for stores, restaurants, and malls fit-outs.
