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Tokyo Lifestyle – Flagship Store
Studio X designed the Tokyo Lifestyle Langham Place Concession to enhance brand performance through experiential retail. With over 20 stores worldwide, Tokyo Lifestyle appeals to Gen Z customers with a wide range of cosmetics and personal care products.
The Langham Place concession combines practical planning with bold design, attracting both local residents and international tourists in one of Hong Kong’s busiest shopping districts. This project marks another milestone in our partnership with Tokyo Lifestyle, as we continue to roll out new retail concepts across multiple sites in Hong Kong.
The Tokyo Lifestyle Store was also conceived as a platform for evolving consumer behaviour. By integrating flexible display systems and digital interfaces, the space adapts to seasonal trends and shifting lifestyle demands. This ensures the store remains dynamic, reinforcing the brand’s role as both a retail destination and an urban cultural hub.
Client
Tokyo Lifestyle
Location
The Wai, Hong Kong
Size
2081 sqft
Completed
2023
Project Stages:
- Detail Design
- Schematic Design
- Concept Design
The Tokyo Lifestyle Flagship Store in Hong Kong uses vibrant colours and bold finishes to express the brand’s youthful spirit. Studio X designed an immersive retail interior that combines energy and playfulness with refined detailing, creating a benchmark for experiential retail in the region.
Studio X designed the Tokyo Lifestyle Flagship Store to showcase the brand’s identity through retail interior design in Hong Kong. The flagship store blends contemporary Japanese style with immersive experiences that appeal directly to Gen Z shoppers. By combining practical layouts with expressive design details, the store strengthens Tokyo Lifestyle’s retail presence and sets a foundation for future experiential retail projects across Hong Kong.
Where required, we provide comprehensive drawing and documentation packages in order to clearly communicate the design to the contractor.
Fictional Site
Real Site
1
Creating the ultimate design blueprint for your brand's future.
Real Site
2
Concept Design is where we lay the creative foundations and test the design limits.
Real Site
3
Schematic Design is where we really start to bridge the gap between concept and reality.
Real Site
4
Detail Design Intent, Documentation & Coordination.
Real Site
5
Documentation Refinement, Coordination & Preparing The Contractors Tender.
Real Site
6
Managing The Tender To Help Our Clients Appoint The Best Main Contractor.
Real Site
7
Contractor Shop Drawing Review & Regular Site Attendance Throughout The Fit-out Process.
Real Site
Post Completion
8
We are experts in creating guidelines manual for stores, restaurants, and malls fit-outs.
