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Vita Green
Studio X collaborated with Vita Green, a leading name in health and wellness, to create a flagship retail concept that reimagines how herbal supplements and healthcare products are experienced in-store. The design brief called for an environment that balanced clinical trustworthiness with lifestyle appeal, ensuring customers feel reassured about product quality while also inspired to embrace wellness as part of their everyday lives.
Our approach went beyond simple retail planning, integrating brand identity, customer psychology, and operational flow into a cohesive design language. From the moment a customer enters, the store communicates confidence, innovation, and accessibility — translating Vita Green’s heritage into a modern, customer-centric experience.
Client
Vita Green Health Products
Location
Hong Kong
Size
550 sqft
Completed
2022
Project Stages:
- On-Site Management
- Tender Management
- Tender Documentation
- Detail Design
- Schematic Design
- Concept Design
- Pre-Concept
- Guideline Package
Design Approach
Our design for Vita Green focused on translating the brand’s long-standing reputation in herbal health products into a modern, approachable language. The store layout was mapped carefully around the customer journey, with clear zones for consultation, product discovery, and after-sales engagement. Natural finishes and warm lighting created an atmosphere of wellness, while hygienic surfaces reinforced clinical trust. At the same time, flexible shelving, modular displays, and optimised back-of-house areas ensured operational efficiency and scalability across future Hong Kong retail locations.
Key Features:
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Consultation spaces designed to build trust between advisors and customers
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Interactive product displays encouraging exploration and education
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Ambient design balancing clinical cleanliness with lifestyle comfort
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Scalable design guidelines for future Vita Green rollouts
Outcome:
The result is a flagship environment that positions Vita Green not only as a product provider but as a holistic health and lifestyle partner. The design strengthens brand loyalty, enhances the customer journey, and sets a new benchmark for wellness retail in Asia.
We provide a comprehensive construction supervision service and regularly attend site to monitor progress.
Where required, we provide comprehensive drawing and documentation packages in order to clearly communicate the design to the contractor.
Fictional Site
Real Site
1
Creating the ultimate design blueprint for your brand's future.
Real Site
2
Concept Design is where we lay the creative foundations and test the design limits.
Real Site
3
Schematic Design is where we really start to bridge the gap between concept and reality.
Real Site
4
Detail Design Intent, Documentation & Coordination.
Real Site
5
Documentation Refinement, Coordination & Preparing The Contractors Tender.
Real Site
6
Managing The Tender To Help Our Clients Appoint The Best Main Contractor.
Real Site
7
Contractor Shop Drawing Review & Regular Site Attendance Throughout The Fit-out Process.
Real Site
Post Completion
8
We are experts in creating guidelines manual for stores, restaurants, and malls fit-outs.
