Carat Concession

Carat Concession

Studio X was appointed by Carat London, an international jewellery brand to create a concession store that could help them re-establish their brick & mortar presence within Asia.

The concept behind the store is both brand awareness and sales driven and driven by the specific requirement of a department store setting. The new concept introduced six 4K LED screens to display the brand's latest campaign and ensure continuity across Carat London’s global marketing through the use of a cloud content management system.

The screen content reflects the product ranges and categories in front of the screens within the glass display cases, therefore making it easier for the consumer to see the jewellery in action on a model for real-life context.




Hong Kong


300+ sqft.


2022 - Onwards

Project Stages:

  • Concept Design
  • Schematic Design
  • Detail Design
  • Tender Documentation
  • Tender Management
  • On-Site Management
Compressed 01
Compressed 02
Compressed 01
Compressed 02


The project had a short timeline for delivery, so we ran a swift and efficient tender process and then oversaw the fitting out process, reviewing build quality during factory fabrication and during on the on-site installation.

We were able to re-home several fixtures from the previous store, and set about planning them into the space and building a store envelope that would provide an impactful backdrop within the bustling, and competitive environment of SOGO.

Before & After

Use the slider to see the transformation from bare shell to the completed project.

After compressed Before COMPRESSED
Group 17 Copy 4

Drawings & details

Where required, we provide comprehensive drawing and documentation packages in order to clearly communicate the design to the contractor.

How Can We Help You?

Book a discovery call with a Director in one of our regional offices