Studio X have completed a new product showroom for leading kitchen equipment product developer, Lee Yuen, who are a key supplier to Williams Sonoma, Whittards Of Chelsea, and Dean & Deluca with premium cooking tools and gadgets.

The project involved a strategic reorganisation of a 5000 SKU product catalogue in order to maximise the usage of an existing warehouse space. We adopted a method of visual merchandising to display feature products whilst incorporating an indexed storage system with pull-out drawers for the entire catalogue.

The space is designed to be used by buyers in order to gain a full and immersive understanding of the product range. The space also features a working kitchen, demo area, meeting rooms and new product gallery. Creative Director, Rufus Turnbull says: “Our main objective is to improve the performance of our clients businesses by creating exciting, emotive spaces that have high utility and this project epitomises this approach.” Studio X was responsible for all areas of the project, including strategy, spatial planning, concept design, detail design, construction documentation, tender management and on-site coordination.