Swire appointed Studio X to help them find a way to attract greater footfall and to encourage longer, more meaningful dwell times at Pacific Place, and to consolidate its status as a ’destination’ mall.

Our solution? An immersive, botanical installation which involved selecting and curating interesting plant species from Hong Kong’s jungle, and showcasing their leaves and flowers in illuminated capsules. We developed a ‘Foragers Club’ in order to give local children the opportunity to go out in to the natural environment and gather plant specimens, all under the tutelage of renowned arborists, and botanists. We then designed a mobile app in order to encourage exploration, education and environmental awareness.

Studio X also created, t-shirts, branded give-aways and other printed brand collateral in order to maximise consumer appeal and support a wider PR campaign.