C22 artisan coffee is a new café concept serving the highest quality coffee and served by elite Baristas. The brand will launch in China in early 2019 in Guangzhou, Shanghai, Hangzhou and with a plan to have over 30 branches open in the coming year.

Studio X was responsible for all aspects of the brand development including the naming strategy in both English and Chinese, visual identity system and signage. The hand-sign logo device has been developed for use across marketing promotional material and social media. And most importantly to create a customized and crafted feeling to the brand.