Projects/

Rare Butchery

Rare Butchery

One of our smallest ever stores, this concept is the first retail venture for Rare, a Hong Kong importer and distributer of high quality Australian meat.

We took a tiny, and rather sad looking retail unit on Mosque Street, and transformed it into a premium butchery and dry aged meat specialist, complete with bespoke fixturing, custom artwork, branding, packaging and a unique dry-ager cabinet which we embedded in the shop window to allow passers-by to see the amazing product close up.

Client

Great Harvest Co Ltd

Location

Hong Kong

Size

180 sqft

Completed

2022

Project Stages:

  • Concept Design
  • Schematic Design
  • Detail Design
  • Tender Documentation
  • Tender Management
  • On-Site Management
A wide angle shot of the brand store on the street, named "RARE", a design project by Studio X
Inside a food store, a shot of the counter with several baked items neatly arranged, a project by Studio X
A food pack bag of the RARE brand held in someone's hand, featuring their tagline, a Studio X project
A man cutting a piece of cow meet inside the RARE Kitchen, a branded bag of RARE is also placed front of him, Studio X
A closeup shot of a food wrapping paper with the branding of "RARE", and some cow meet on the other side, Studio X
SLI01809 edited
SLI01810 edited
SLI01468 edited
A wide angle shot of the brand store on the street, named "RARE", a design project by Studio X
Inside a food store, a shot of the counter with several baked items neatly arranged, a project by Studio X
A food pack bag of the RARE brand held in someone's hand, featuring their tagline, a Studio X project
A man cutting a piece of cow meet inside the RARE Kitchen, a branded bag of RARE is also placed front of him, Studio X
A closeup shot of a food wrapping paper with the branding of "RARE", and some cow meet on the other side, Studio X
SLI01809 edited
SLI01810 edited
SLI01468 edited

Journal

" It was a genuine pleasure to work with such an enthusiastic, trusting, and committed client on this project. Annie and her team placed all their faith in us to deliver on their dream of expanding their business into retail and we are incredibly proud to have played our part in making those dreams come true "

Rufus Turnbull, Creative Director - Studio X

The project involved a comprehensive scope, demanding not only our capabilities in the built environment but also our expertise in building brands from scratch, positioning them, naming them and creating a dynamic and market-appropriate identity, including creating all of the necessary collateral from signage to packaging and staff uniforms.

What The Client Says

" It has been an absolute pleasure working with Rufus and Sam. The team is very talented, the unit size was very small and yet they have been able to incorporate everything that we wanted into the limited space.

We had a tight schedule, and they have been extremely efficient in delivering a solid design solution within a short period of time and provided us with a lot of holistic professional advice along the way.

We are highly impressed by their pursuit of perfection and their aptitude for creative problem-solving.

We will not hesitate to recommend Studio X to any business "

Annie Chan
Owner & Director, Great Harvest Co Ltd

Site Progress

We provided a comprehensive construction supervision service which involved us regularly attending site to monitor progress, make recommendations and report progress back to the client.

Before & After

After Before
Group 17 Copy 4

Drawings & Details

For this project, we were asked by the client to provide comprehensive drawing and documentation packages in order to clearly communicate the design to the contractor. We also managed the Tender process on behalf of the client.